Recently, the foreign trade industry has shown a complex and changeable situation. On the one hand, with the gradual recovery of the global economy, market demand in some regions has picked up. The consumption potential of emerging markets has been continuously released, opening up new sales channels for foreign trade enterprises, and many enterprises have obtained more orders when expanding their business.
On the other hand, the challenges in the international trade environment have become increasingly severe. Trade protectionism continues to rage, and some countries frequently introduce various trade barriers, such as increasing tariffs, setting up complex import and export control measures, and strict product standard certifications. These measures have significantly increased the export costs of foreign trade enterprises and made it more difficult for products to enter the international market. At the same time, exchange rates have fluctuated violently. The instability of the exchange rates of major currencies such as the US dollar and the euro has caused enterprises to face huge exchange - rate risks during import and export settlements, severely squeezing profit margins. Moreover, the problem of global logistics obstruction still exists. Port congestion and high freight rates occur from time to time, resulting in prolonged cargo transportation time and increased transportation costs, disrupting the supply chain plans of enterprises. In addition, the international market competition has become increasingly fierce. The rise of the manufacturing industries in emerging countries has intensified the scramble for market share, and foreign trade enterprises are facing unprecedented competitive pressure. However, enterprises in the foreign trade industry have also actively responded by means of digital transformation, supply chain optimization, and improvement of product added value to enhance their competitiveness, striving to achieve stable development in an environment where new opportunities and new challenges coexist.
